woken coffee

BRAND IDENTITYBRAND STRATEGYCREATIVE CONTENTECOMMERCEMARKETINGWEBSITE DESIGN

Oct 19

Written By Meghan Byrnes-Borderan

How do you distinguish one coffee pod from another in a market filled with coffee pods?

We worked with Woken Coffee, a sustainable coffee brand to create their brand identity, design their 100% compostable coffee pod line, and create their online shopping experience. Our departure from conventional coffee motifs and focus on the feel good moment of an eco-friendly coffee fix is already getting buzz in market.

The Original Packaging

We created a functional and flexible packaging design system made with 100% recyclable materials.

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Packaging 2.0

We revisited the original package design with the goal of making it even more eco-friendly! The 2.0 box design is even smaller and less wasteful — and it’s caught the attention of some very cool girls on the ‘gram.

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The Website

The web experience is designed to engage, delight and convert. Playful animations and bright buttons perk up visitors and make shopping and subscriptions easy and fun.

The Woken Team

Brand Strategy: Marni Borek

Design: Meghan Byrnes-Borderan

Web Development: Josh Shuyler

Copy: B.J. Fleming

Meghan Byrnes-Borderan

Meghan leverages the art of design, technology & branding to tell stories and create meaningful experiences. She's currently based in New York City where she's an Art Director at Capco. When she's not dreaming up new designs, she's training for marathons, chasing after her toddler and learning to speak French.

http://www.bbcreative.co

woken coffee